IRL/url

Art21

digital series, branded & institutional storytelling, 1-2 min, 2025

Rava took the lead on the production, directing, and post on our first ever social-first serial project titled IRL/url, curated and produced by Art21 and presented by the CHANEL Culture Fund.

We filmed with artists around the world from NYC to Hong Kong, London, Paris and Berlin, in an exploration of artists’ identity and selfhood online and offline. Captured across more than 30 self-contained short videos, each 1-2 minutes long, the series features eight artists who explore the threats and possibilities of our increasingly hybridized lives; push the boundaries of artificial intelligence and augmented reality; navigate modes of representation online and off; and explore new forms of identity in our rapidly changing world.

Featuring Neïl Beloufa, Jacky Connolly, Julien Creuzet, Sara Cwynar, Ho Tzu Nyen, Xin Liu, Rachel Rossin, and Jacolby Satterwhite, this series will premier online on TikTok and art21.org.

Presented by the CHANEL Culture Fund

CREDITS


ART21
Executive Producer: Tina Kukielski
Series Producer: Ian Forster
Associate Curator: Jurrell Lewis

RAVA FILMS
Production Company: Rava FIlms
Producer: Ava Wiland
Producer: Rafael Salazar Moreno
Managing Producer: Danielle Davis
Episode Director/Producer: Jonna McKone
Editor: Russell Yaffe
Color: Russell Yaffe
Sound: Russell Yaffe
Assistant Producer: Hyungjin Lee
Assistant Editor/Additional Editing: Sam Klein
Music: Spacelute
Composers: Troy Herion and J.R. Narrows

Episode Credits on art21.org