IRL/url

Art21

digital series, branded & institutional storytelling, 1-2 min, 2025

RAVA collaborated with Art21 in the creative development of our first ever social-first serial project, and took the lead on the production, directing, and post - from concept to completion. Produced by Art21 and presented by the CHANEL Culture Fund, this series is titled IRL/url and is premiering on TikTok and art21.org.

For this series, we filmed with artists around the world from NYC to Hong Kong, London, Paris and Berlin, in an exploration of artists’ identity and selfhood online and offline. Captured across more than 30 short videos, each 1-2 minutes long, the series features eight artists who explore the threats and possibilities of our increasingly hybridized lives; push the boundaries of artificial intelligence and augmented reality; navigate modes of representation online and off; and explore new forms of identity in our rapidly changing world.

Featuring Neïl Beloufa, Jacky Connolly, Julien Creuzet, Sara Cwynar, Ho Tzu Nyen, Xin Liu, Rachel Rossin, and Jacolby Satterwhite.

Presented by the CHANEL Culture Fund

CREDITS


ART21
Executive Producer: Tina Kukielski
Series Producer: Ian Forster
Associate Curator: Jurrell Lewis

RAVA FILMS
Production Company: Rava FIlms
Producer: Ava Wiland
Producer: Rafael Salazar Moreno
Managing Producer: Danielle Davis
Episode Director/Producer: Jonna McKone
Editor: Russell Yaffe
Color: Russell Yaffe
Sound: Russell Yaffe
Assistant Producer: Hyungjin Lee
Assistant Editor/Additional Editing: Sam Klein
Music: Spacelute
Composers: Troy Herion and J.R. Narrows

Episode Credits on art21.org