CASE STUDY: PEPSI MAX

Remezcla, a leading creative house for the Latino market, partnered with PepsiCo to activate Latino-targeted consumer promotions for PepsiCo’s brand Pepsi Max during major Latino soccer games this year. VideosSquared was asked to create a video demonstrating the “Pepsi Max Fan Experience” that Remezcla was creating for consumers through their event activation. The proposal we came up with was something much more original than a simple event recap—and our clients loved it! You can check out the outcome of that proposal here.
The video was intended solely for internal company use, but was finally used to promote the Pepsi Max experience to marketers and was screened at several other PepsiCo-sponsored events.